After evaluated Papyrus and its SEO it is evident that they are doing a good job at making sure that they are found on the Internet. According to the SEO Optimizer it is evident that they have a good Page Title and Meta Description to optimize the availability of their website. Although SiteReport.com says that their Meta Tag Check is a ten out of ten, the SEO Optimizer found that although they have an abundance of site keywords, they are not as relevant without optimization. Even though you can find Papyrus’s website it is important to make sure that when Googling keywords, that they are relevant to your business and optimized to make sure you can get as much Search Engine Optimization as possible.
When it comes to the body content of the website it is evident that they are using a lot of internal links and have a good text to HTML ratio throughout the site. One thing that they need to improve on are their images which is surprising because throughout my research I thought that their use of images was strong enough to optimize their advertising but its seems with SEO that they are lacking the ALT attribute which optimizes them through search engines. They also need a site map.xml file for the website which would help with the overall SEO of the website and brand. The only other improvement that SEO Optimizer had was to create H1 and H2 headers in order to have optimal HTML.
According to the SiteReportCard for Papyrus their only lacking ratings include the HTML check, the Load Time check, and the Keyword check. This is evident because of they are not using the most optimal keywords and lack in HTML aspects include the ALT attribute as well as the site map.xml file. This also coincides with the Load time of the overall site as well.
After going through their best keywords, Google Trends shows that they are up in the ranks but not at the top of the charts like their competitors Hallmark and PaperSource. This is evident from their ratings as well. After seeing other rating from the SEO Optimizer and SiteReport I now understand that even though you have keywords it is important to make sure that they are optimized throughout your website otherwise your overall web presence will not be as effective.